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jacob campos work efficiency pareto

The 80/20 Rule for Your Business

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Are you focusing ALL of your marketing efforts on your ideal clients? You know, the ones that are easy to work with and have no problem spending money with you…

If you’re not, you should be.

It might sound crazy, but I am serious when I say ALL of your marketing efforts. Unless you’re a massive corporation with a huge marketing budget, it doesn’t make sense to focus your efforts on anything other than your ideal clients.

How do I know this? It all goes back to a simple concept called the 80/20 rule, also known as the Pareto principle. This rule states that for MOST events, 80% of the effects come from 20% of the causes. This is a phenomenon found in business, nature, sports, mathematics, and many other areas.

In sales, the 80/20 rule simply means that 80% of your sales come from 20% of your clients. In marketing, it means that 80% of your results come from 20% of your efforts.

So… when we talk about “ideal clients,” we’re really talking about the 20% of your clients that are bringing in 80% of your revenue. Your ideal clients are the 20%!

Once you understand who your ideal clients are—or where your 20% is—you can then do what I love to do… DOUBLE DOWN.

If you’re in the early stages of marketing, you should even take it a step further. Don’t just double down—focus ALL of your marketing efforts on that 20%. If you look at the numbers, this becomes obvious.

By focusing all of your efforts equally across the board, you’re getting 80% of your results from 20% of your efforts. But if you were to give that 20% area TWICE the amount of effort and focus, you could double the results—meaning you’re now getting 160% of your original results from them. Three times the effort? That’s 240% just from that one area…

These numbers aren’t necessarily exact, but you get the idea. The quickest way to grow and increase revenue is to figure out where your 20% lies. In the case of consulting businesses, this means figuring out who your ideal client is and how you can target them.

From there, drop all of your other marketing efforts and hit that 20% as hard as you can. It just doesn’t make sense to focus on getting clients from all different areas when getting ONE ideal client could bring you ten times the results as every other client.

This principle also applies to marketing strategies. If one ad is bringing 80% of your results, you might want to ditch the others and focus only on that one. But the first step is to figure out who your ideal client is… Then, you can start implementing the 80/20 rule in more specific areas.

So… do you know who your ideal client is? And if so, are you focusing all of your efforts on them?

jacobcampos.com

What is the Value of a Sales Machine?

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What is the Value of a Sales Machine?

Most people look at my marketing agency purely in terms of revenue. Whether it’s a lead or a client I’ve had for years, they’re focused on how I can make them more money. They know that they need to market their business and generate new leads, so they come to me.

And they’re certainly right—I get to help people do exactly that. I build automated sales machines that go from a Facebook Ad to a landing page to an email capture to an email offer. It’s the same sales process you’d go through in real life, but there are two key differences:

1. My process is entirely virtual.
2. My process is entirely automated.

And the second point is key.

An automated sales machine gives you more than just leads. It gives you more than just revenue.

It gives you time!

Anyone who has tried to sell their business in the real world knows that it’s a long process. There’s a reason why major companies have massive teams of salespeople—this stuff is crazy time-consuming! And you’re usually investing time with no guarantee of a sale.

As a solopreneur or small business owner, the idea of creating, running, and maintaining your own sales process is insane.

That’s why an automated sales machine is so valuable. It’s not just that it’s generating leads for your business—the real benefit is that it’s doing it 24/7, by itself, without your involvement.

While you sleep, you’re getting leads. While you’re working, you’re getting leads. While you’re on vacation, you’re getting leads.

But not only are you getting leads—those leads are being captured and sold to. By the time they get to you, they’re not a lead anymore. They’re a client!

Let’s imagine, for a second, that you’re trying to generate sales on your own—manually. Maybe you spend two hours per day on sales. You’re finding leads, sending emails, and closing deals. Two hours doesn’t seem like a long time, but when you add it up over the course of weeks, months, or years—things start to get a little crazy.

Two hours per day is 10 hours per week. That’s roughly 40 hours per month, or one full workweek that you’re spending on sales.

Over the course of a year, we’re talking about 520 hours of your time spent on sales alone. That’s 65 8-hour workdays! If you value your time at $50 an hour, that comes out to $26,000! You’ve just spent a quarter of your year and $26,000 on sales.

An automated sales machine would give you those 65 days $26,000 back. Imagine what you could do with an extra 65 days in the year! You could build new products for your business. You could give more time and attention to your clients. You could take a 65-day vacation. Hell, you could build another business entirely.

So, when you think about the value of a sales machine and the value of having someone like me build this process for you… Stop thinking about revenue alone! Your time is equally valuable, and an automated sales machine will give you more time to work on the things you do best (and other stuff that generates revenue for your business).

Time gained means more revenue, less stress, and a better business.

It means happiness.

deadpool maximum value

Providing Maximum Value

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What if I asked you, “Are you doing the BARE MINIMUM?” I think I know what you'd say… “NO!” (Possibly with some more colorful language.)

Of course you're doing more than the bare minimum! No one can build a business by doing the bare minimum. I'm sure you are all killing it.

But what if I asked you, “Are you providing the MOST POSSIBLE VALUE to your clients?”

Is that something you can answer with a resounding “YES!”? Somehow, I doubt it. If you ARE responding yes to this question, you're either: 1) The best businessperson in the world, or 2) a liar.

(Sorry for being blunt—it's the truth.)

The reality is that perfection is hard to come by, and in most cases, unachievable. So, why am I ranting about this?

The point I'm trying to make is that there's ALWAYS ROOM FOR IMPROVEMENT! You can always do more with your business. You can always serve your clients better. You can always provide a better experience. You always have more to offer.

Getting into this mindset is crucial to taking your business to the next level. Here's what I mean:

(DISCLAIMER: This is all hypothetical, and I'm not trying to tell you how to be a better entrepreneur. That wouldn't go well. But I am trying to tell you how to improve your business and get in the right mindset, if that wasn't obvious already.)

An average entrepreneur might think… “My job is to get my clients what they want.”

But you can do more than that, right? Getting them what they want should be the bare minimum, if anything. They could take it a step further and say, “My job is to get my clients what they want and improve their life.”

Now you've just provided some more value… but are we at maximum value? I don't think so. What about, “My job is to get my clients what they want, improve their life, and provide a wonderful experience.”

Better… But maximum value? Doubtful. What about, “My job is to get my clients what they want, improve their life, provide a wonderful experience, and help them be the person they strive to be?”

That's pretty damn good! But is it the MAXIMUM value? Probably not. You could get into a million other things, right? And this could go on a while. Monetary value, additional services, improved facilities, education…the list goes on.

Do you see what I'm getting at?

If you want to take your business to the next level (and the next, and the next) you need to ALWAYS be in the mindset of improving. You can ALWAYS add more value. Instead of looking at how to get your patients in and out, look at how you can keep them around for as long as possible—so you can keep adding value. Look at how you can solve every possible problem they're facing AND prevent future issues. Do whatever you can to cram as much value into their experience as possible.

And most importantly, remember that YOU are the expert. YOU know what they need—not them. This is true in nearly every business! Customers don't know what they need, and it's the job of the business owner to tell them what they need, and then provide it. And that means EVERYTHING they could possibly need.

I would bet that RIGHT NOW, in your business, there are at least twenty areas where could provide more value—whether it has to do with the care you're offering, the patient experience, your facilities, your processes, or something else entirely.

Could you make the scheduling process easier? That's adding value.

Could you provide more (or better) education for new patients? That's adding value.

Could you make your building more inviting? That's adding value.

There are nearly INFINITE ways in which you can add value to your business. The difference between a great business and an exceptional business is that the exceptional one knows this and is constantly trying to cram as much value as possible into everything they do…

So, which one do you want to be: Great, or EXCEPTIONAL? (The fact that you're reading this gives me the answer already.)

 

5 Actionable Steps To Achieve Social Media Greatness

5 Actionable Steps To Achieve Social Media Greatness

In the metric-obsessed digital landscape of today, entrepreneurs often ask their marketing teams this question – why spend so much time and energy on social media management if it can’t directly be tied to sales? Well, it can, they are probably just looking at the right metrics. It is very easy to see if someone clicks a link from an ad.

But what if someone sees you ad, then goes to your facebook page, then goes to your website, and THEN finally decides they want to buy something completely different than what your ad was for?

Look, it can be really simple.

Likes do not pay the bills, but they can get you closer to people who do.

Here’s another way it can work out in your favor…

Step 1: Someone likes your restaurant and comments on your post
Step 2: Using retargeting tools like Facebook ads, you show them more of your content
Step 3: Their friends see your content and decide to visit your restaurant

The result? Indirect sales.

(make sure you have analytics.google.com on your current website)

If you’ve got a lean setup and want to maximize your social media impact, here are 5 DOs and 3 DON’Ts to create original and engaging content

….Want a simple way to track where every click is coming from just click… no it\'s not that easy… I want you to read the dang article so I\'ll tell you somewhere in the post.

The DOs

1. DO create + curate visually engaging original content

Audiences like looking as much as reading—memes and quotes are good examples of this. You can create your own content and share others’ as well, while giving them credit.

How to:
a. Create 90 different posts

Since posting everyday can take time away from your business, 90 pre-planned posts takes care of at least 3 months of social media content. And you can hire freelancers and designers to do this for you. Easy!

b. Automate posting

Using software like Hootsuite and Buffer, you can schedule posts to go out all week, saving you time.

Pro tip: Feature your customers or clients in your business. Posting testimonials as short videos or posts is good social proof for your business and has lasting value.

2. DO ‘ask a question’

All good conversations start with a good question. So does social engagement.

This works best on the social platform where you are already have the most active audience. For example, Instagram influencers can ask questions as polls on Instagram stories.

How to:
a. Notice interests
Pay attention to the type of questions your audience is asking you and engage in those topics as a poll.

b. Stay agile
Algorithms change constantly, so pay attention to the new features and constantly use them to ask questions. This will demonstrate your expertise in the medium.

3. DO ‘fill in the blank’

Human psychology works to provide answers to complete sentences. Use this to to prod engagement from your audience.

How to:
1. When you are running ads, use the last frame to pose a question and get the audience to fill in the blank in the comments area.

2. Create cheat-sheets and other giveaways to reward the best ‘fill in the blank’ answer.

4. DO ‘Caption this’

Use a funny image or a meme for your audience to caption. The key is to use something that will prompt an immediate response.

How to:
1. Use personal content—like an image of yourself—to get responses
2. Publish the best responses and tag the winners to acknowledge them socially

5. DO ‘Take a stand’

Do opinion-based posts on issues relevant to your industry and your niche. Discuss the ramifications, a forecast of how this will impact business and how it affects related industries.

–remember that way to track all those clicks I mentioned earlier? It\'s called ClickMagic and you can get a Free Trial Here.–

The Don’ts

\"jacob

 

 

 

1. Running contests not relevant to your niche

Yes, we all want attention—but we should be looking for the right kind of attention.

A real estate agent should not be be giving away Amazon gift cards because most of those who respond will be freeloaders—they won’t lead to any business. A better example would be for someone in the travel niche to seek out sponsorships in order to give away three-day vacations to their followers. This is a benefit that resonates with their business offering.

2. Stop airing out your dirty laundry to people

Sometimes, sharing goes overboard. Audiences get turned off by over-sharing of personal issues. If you do this, you will be getting attention for all the wrong reasons—which will eat into your equity as a professional. Guard yourself against this.

3. Don’t act needy for business

New businesses fall into this trap easily and often. You won’t gather a following if your posts feel like a transaction. If you are not creating real value through posts people are going to tune you out.

Instead of asking for business, demonstrate thought leadership, encourage your followers, provide resolutions and be genuinely helpful. That will take you a long way.

In summary:

Be genuine and professional.

Pay attention to trends, but always speak in your own voice.

Add value whenever you can.

If you liked this article, say hi on my facebook page and stay connected with me on social.

How can I create more value for your business? Let me know on Twitter