The 80/20 Rule for Your Business
Are you focusing ALL of your marketing efforts on your ideal clients? You know, the ones that are easy to work with and have no problem spending money with you…If you’re not, you should be.It might sound crazy, but I am serious when I say ALL of your marketing efforts. Unless you’re a massive corporation […]
What is the Value of a Sales Machine?
Most people look at my marketing agency purely in terms of revenue. Whether it’s a lead or a client I’ve had for years, they’re focused on how I can make them more money. They know that they need to market their business and generate new leads, so they come to me.And they’re certainly right—I get […]
Providing Maximum Value
What if I asked you, “Are you doing the BARE MINIMUM?” I think I know what you'd say… “NO!” (Possibly with some more colorful language.) Of course you're doing more than the bare minimum! No one can build a business by doing the bare minimum. I'm sure you are all killing it. But what if […]
5 Actionable Steps To Achieve Social Media Greatness
In the metric-obsessed digital landscape of today, entrepreneurs often ask their marketing teams this question – why spend so much time and energy on social media management if it can’t directly be tied to sales? Well, it can, they are probably just looking at the right metrics. It is very easy to see if someone […]